Today Shawn travels back to 1939 to examine radio, later
television, drama "The Guiding Light" and how that business model
of the day, connects to modern day QVC/HSN.
About the Podcast
The podcast about DRTV, marketing on television/internet, tv shopping networks, infomercials and commercials, hosted by 30 year veteran of the television shopping industry, Shawn Wilsie.