Nov 28, 2021
Over 50 years ago, the way you sold products on TV started to change, as the ad agencies started to get creative. Today we look back at some of these commercials and cringe at what we thought was a good idea at the time. The lesson being, be careful how you pitch products, because you don't want to look back 50 years...
Nov 24, 2021
Our first quarterly look at the TV shopping industry, shows two very different pictures depending on which TV shopping network you're looking at.
Nov 20, 2021
One of infomercial and tv shopping's top grossing salesmen, Steve Bryant, joins the show today to discuss how to create a successful product demonstration, why covid didn't cause hobby items like guitars to spike in sales on TV, the problem of the "limited universe of products" on TV shopping networks and so much more....
Nov 13, 2021
In this episode, Kathy shares her thoughts on what makes a good TV shopping on-air personality, tells a funny story about the "are you kidding me?" item she had to sell, talks about authoring a book and hosting a talk-show pilot, plus a nice chat about what she's doing presently.
Nov 6, 2021
The woman who helped launch QVC in 1986, Kathy Levine joins the show. Kathy shares fantastic stories about her initial audition, getting QVC up and running, her friendship with Joan Rivers, traveling the country for QVC, and so much more. Be ready to laugh and learn, at the same time.